July 16, 2021

Why I Don’t Get Excited When a Makeup Brand Releases a New Collection

Do you remember the days when the release of a makeup collection was a whole experience? Heatherette, anyone? The days leading up to a release date, I would check out Temptalia’s website because she was always the first to get a sneak peek at a collection before its release date; I would then decide which items I would get.

On release day, I would rush to the website or stand on line at the stand store praying the items I wanted weren’t sold out. The mid 2000s was definitely a makeup moment. Fast forward to now and I am so underwhelmed with the makeup collaboration that have been released. 

When I think of Prince those shades are NOT what comes to mind

Urban Decay Prince Pallet
Photo Credit: The Hollywood Reporter

Now every other day a new collection is released, however, the collections are subpar. No thought is put into the shade choices, and the themes are cheesy. Oftentimes it’s the same pallet just renamed.

Prince Urban Decay Pallet
Photo Credit: Sephora

The most recent Prince collection from Urban Decay is a prime example of this. The collection is lackluster, when I think of Prince those shades are NOT what comes to mind. They look like the same colors used in the Naked Pallet. I also can’t help but think that Prince would not approve of a makeup collection being created after him.

I would love to see MAC create a supermodel collection with Naomi Campbell, Cindy Crawford, Linda Evangelista and Christy Turlington 

Another makeup brand that comes to mind is MAC cosmetics. I am a die hard MAC fan, but they haven’t released a gag worthy collection since the MAC Venomous Villains Collection. I would love to see MAC create a supermodel collection with Naomi Campbell, Cindy Crawford, Linda Evangelista and Christy Turlington or a blush and lipstick collection with Adut Akech and Duckie Thot.

90s Supermodels
Photo Credit: Peter Lindbergh

The fact that they haven’t even collaborated with Kelly Rowland is still mind-blowing to me.  However, I will say I did like the Teyana Taylor X MAC collaboration. If you did not get the Save Ya Tears Hunny Lipglass you definitely missed out.

We live in a microwave state where we are constantly fed new products via social media

With the rise of social media I most of these beauty brands have shifted their focus even more on sales and less on quality. We live in a microwave state where we are constantly fed new products via social media. Recently I read a tweet that said Instagram will eventually become the new Amazon, which I can see happening because I have bought a few things from an influencer’s swipe up option. Tik Tok is also changing the way we buy beauty items. At the end of the day, a makeup brand’s overall goal is to make a profit, so I’m not too surprised by the lackluster releases.

Pick a theme that is interesting, not just popular for the moment

I refuse to accept a brand’s sheer laziness. Get a team that reflects the demographics that purchase your products. Pick a theme that is interesting, not just popular for the moment. There should be no reason in the year of our Lord 2021 why a collection does not cater to all skin tones. At this point all I can do is hope for the best for the next makeup collections. Until then I will reminisce on all the great collections we once had.

 

Until next time…

SHARE THIS STORY
COMMENTS
ADD A COMMENT

This site uses Akismet to reduce spam. Learn how your comment data is processed.